Blondie’s Cookies, founded by Brenda “Blondie” Coffman, appeared on Shark Tank Season 3, Episode 11, seeking $200,000 for 3% equity in her growing cookie business. At the time, Blondie’s Cookies had impressive annual sales of approximately $2.3 million, with 12 retail locations in Indiana and 4 in Florida.
However, the business faced significant financial challenges, including about $800,000 in bank loans and losses of around $175,000 from the Florida stores in their first year.
During the pitch, the sharks praised the quality of Blondie’s Cookies and the strong brand she had built. However, concerns arose over the aggressive expansion strategy, especially into Florida, where stores were underperforming.
Mark Cuban noted the losses in Florida, and Barbara Corcoran criticized the rapid expansion without profitability. Kevin O’Leary questioned the company’s debt load, and ultimately, all the sharks decided not to invest, leaving Blondie without a deal.
| Company Name | Blondie’s Cookies | |
| Founder/Co-Founder | Brenda “Blondie” Coffman | |
| Founded | 1985 | |
| Product | Fresh-baked cookies and treats | |
| Asked For | $200,000 for 3% equity | |
| Final Deal | No Deal | |
| Shark | No Shark | |
| Episode | S3 E11 | |
| Air Date | 2013 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Indiana, United States | |
| Annual (Revenue) | Over $9 million annually | |
| Worth / Valuation | $6.67 million | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Brenda entered the Tank with samples of her cookies, impressing the sharks with their taste and quality. She shared that the company had grown to 12 stores but admitted that the Florida locations were losing money and that the business carried substantial debt.
The sharks appreciated her passion but were concerned about the financial risks and aggressive expansion. Despite her confidence in capturing corporate clients in Florida, none of the sharks made an offer.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
| Founder’s Counter | No Counter |
| Final Deals | No Deals |
Blondie’s Cookies Shark Tank Update
Although Blondie did not secure a deal, the exposure from Shark Tank significantly boosted her brand’s visibility and sales. She closed all the Florida stores due to their losses and refocused on her core Indiana market, where the business remained strong.
As of 2025, Blondie’s Cookies operates seven locations in Indiana and maintains an online store, generating an estimated $9 million in annual revenue. The company continues to be recognized for its fresh-baked, scratch-made cookies and has celebrated over 39 years in business.
What is Blondie’s Cookies’s Net Worth?
Blondie’s Cookies was valued at approximately $6.67 million during the Shark Tank pitch, based on Brenda’s request for $200,000 in exchange for 3% equity.
While the sharks declined to invest due to concerns over debt and expansion strategy, the company’s net worth has grown substantially since then, reflecting its sustained revenue and market presence.
