If you like customizing your motorcycle helmet but don’t want to compromise on safety, Marix Stone, the creator and designer of Hells Bells Helmets, offers a line of cool, customizable helmets that ensure safety.
Will this helmet-making company get an investment? Let’s find out what happened to this business in Shark Tank Season 1 and the updates after that.
| Company Name | Hells Bells | |
| Founder/Co-Founder | Dr. Nancy Tanchel and Marix Stone | |
| Founded | 2000 | |
| Product | Cool and Safety customizable helmets | |
| Asked For | $500k for 20% equity | |
| Final Deal | $500k for 50% equity | |
| Shark | Daymond John | |
| Episode | S1 E11 | |
| Air Date | Jan 8th, 2010 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Phoenixville, Pennsylvania, United States | |
| Lifetime Sales | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Dr. Nancy Tanchel is the CEO of Hells Bells, and Marix Stone is the designer and creator. They came into Shark Tank and asked for $500k for 20% equity at a $2.5 million valuation.
Marix demonstrated his custom-designed helmets, but he was quite nervous, making it difficult for him to speak openly at the beginning.
Nancy explained that they have a utility patent for 3-dimensional designs on all types of sports helmets. She also mentioned that this year, they have generated $300,000 in sales solely from motorcycle helmets.
She also mentioned that they need the investment to meet demand by enabling mass production. Each helmet has a profit margin of 50%. She estimated that by the end of 2009, their sales could reach approximately $1.75 million.
Kevin Harrington and Kevin O’Leary don’t see profit potential in this business, so they are out. Barbara Corcoran declined to invest because she didn’t like the business.
Daymond John offered $500k for 50% equity with one condition: he would engage in licensing deals with various companies regarding the product.
Robert Herjavec acknowledged that Daymond’s offer was good, so he decided to step out of the deal. Nancy and Marix accepted Daymond’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Kevin Harrington | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | $500k for 50% equity |
| Founder’s (Countered) | No Counter |
| Final Deals | $500k for 50% equity |
Hells Bells Shark Tank Update
The deal with Daymond did not finalize after the Shark Tank episode. Despite that, the television show had a positive impact on the company, allowing Nancy and Marix to generate an estimated annual sales of over $12 million.
During our research on the Hells Bells update, we found that their official website badasshelmet has stopped taking online orders, and the product is now exclusively available through local dealers.
Their products are currently being sold in 164 independent retail dealer stores across various states in the United States.
You can find the location of all dealer stores by visiting this link.
Here is a report on the updates of some businesses from Season 1.
