Short people often struggle to reach the roof of cars. Alyssa Brown, who faced this problem herself, teamed up with Zach Brown to invent Moki Doorstep, a step that helps people reach the roof of their cars more easily.
They wanted to make their product available in nationwide retail stores, so they appeared on Shark Tank Season 10 Episode 9 seeking help from the Sharks. Did the Sharks invest in their business? Let’s find out.
| Company Name | Moki Doorstep | |
| Founder/Co-Founder | Alyssa Brown and Zach Brown | |
| Founded | 2017 | |
| Product | Step for Cars | |
| Asked For | $150k for 5% equity | |
| Final Deal | $3M for the whole company | |
| Shark | Daymond John | |
| Episode | S010 E9 | |
| Air Date | Jan 6th, 2019 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Newington, Connecticut, United States | |
| Lifetime Worth (Sales) | $10M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Alyssa and Zach explained their business to the Sharks and demonstrated how their patent-pending product helps people easily reach the roof of cars. They asked the Sharks for $150k in exchange for 5% equity, valuing their company at $3,000,000.
The idea to create this product came from Zach. Initially, they generated $110,000 in sales from a 30-day Kickstarter campaign. Zach explained that during the campaign, the selling cost of the product was $40-$50, and the landed cost was $10.54. Additionally, their total sales amounted to $116,000.
Zach revealed that he has a licensing deal guaranteeing $3 million over 7 years, plus a 12.5% royalty. Zach and his uncle have already invested $30,000 in the business. His uncle will receive a $1 royalty for each piece sold for an additional 8 years.
Kevin O’Leary said the product is too expensive and should cost $19.95. He is out.
Daymond John offered $450k for 20% equity. Alyssa and Zach were interested in selling their entire company for $3 million. Daymond then revised his offer to $3 million for the whole company.
The deal was finalized.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Lori Greiner | No Offer |
| Daymond John | $3M for the whole company |
| Founder’s (Countered) | No Counter |
| Final Deals | $3M for whole company |
Moki Doorstep Shark Tank Update
Although the deal was completed on Shark Tank, further research revealed that Daymond John later canceled the deal and no longer wanted to buy the entire company.
Zach revealed on the show that they had a $3 million licensing deal. After Daymond broke the deal, Zach continued with the original licensing offer.
Similar products to Moki Doorstep were already listed on Amazon and other popular e-commerce sites. However, since Zach held the patent for the product, he had those duplicate products removed from Amazon.
At the start of the business, Zach partnered with the outdoor product manufacturer Rightline Gear. In November 2021, MacNeill Pride Group acquired Rightline Gear, although the amount of the acquisition has not been disclosed.
The Moki Doorstep product is still being sold on Amazon and is generating an estimated $1 million in annual sales.
Check out Shark Tank Season 10 Business Update.
Here you can see reports on various businesses that appeared in Shark Tank
