One of the best mail-order pie companies in America is Mr. Tod’s Pie Factory, founded in 2002 by Tod Wilson. It’s known for its homemade-style pies. To expand his business, Wilson didn’t receive financial support in the form of a loan anywhere. So, he appeared on Shark Tank and asked the Sharks for $460k in exchange for a 10% stake.
Did Wilson get a deal on Shark Tank or did he return without investment? And how is the business doing now? Let’s find out what updates there are.
| Company Name | Mr. Tod’s Pie Factory | |
| Founder/Co-Founder | Tod Wilson | |
| Founded | 2002 | |
| Product | Home-style tasty Pie | |
| Asked For | $460k for 10% equity | |
| Final Deal | $460k for 50% equity | |
| Shark | Barbara Corcoran & Daymond John | |
| Episode | S1 E1 | |
| Air Date | Aug 9th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Newark, New Jersey, United States | |
| Lifetime Sales | $21M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Mr. Tod’s Pie Factory Shark Tank Recap
He had the Sharks taste Sweet Potato Pie, Coconut Pie, and other pies made by him. The Sharks really liked the taste of the pies. Wilson revealed that the majority of sales are coming from wholesale. Last year, the total sales amounted to $850,000, with the highest portion being from Sweet Potato Pie sales.
Wilson revealed that the majority of sales are coming from wholesale. Last year, the total sales amounted to $850,000, combining both wholesale and retail. Among these, 50% of the revenue came from Sweet Potato Pie sales. Additionally, the net income from last year’s sales was 20%.
Robert Herjavec is concerned about whether this business can sustain itself in the future or not. Due to this concern, he declined to invest in the business. Kevin O’Leary and Kevin Harrington also declined to invest in the business.
Barbara Corcoran and Daymond John teamed up and offered $460k for 50% equity, which Wilson accepted.
Mr. Tod’s Pie Factory Shark Tank Update
Wilson closed all his retail stores in 2019 and decided to expand his online bakery services. He’s now taking corporate orders, wholesale orders, and direct-to-consumer orders on his website.
On May 7th, 2023, Wilson revealed in a blog post that his original plan in 1999 was to open an online marketplace for all desserts. He purchased a domain named “WHYBAKE.COM.” Now, this domain redirects to “mrtods.com.” Now, he’s generating millions of dollars in revenue every year by selling pies.
If you want more updates on Shark Tank businesses, the link is shared below.
