Entrepreneurs and friends Stacy Fritz, Jenny Hutt, and Andrea Gluck pitched their business, Bunny Eyez, on Shark Tank Season 15. Bunny Eyez offers wearable, tiltable, and flippable reading glasses that provide flexibility for comfort, and they are designed to suit every face shape and style.
Did any of the Sharks decide to invest in this first-ever American wearable reading glasses business? Let’s find out what happened with the business and how it’s doing now.
| Company Name | Bunny Eyez | |
| Founder/Co-Founder | Stacy Fritz, Jenny Hutt, and Andrea Gluck | |
| Founded | 2018 | |
| Product | wearable reading glasses | |
| Asked For | $200k for 10% equity | |
| Final Deal | $200k for 20% equity + $2 royalty until $200k is paid; then equity drops to 15%. | |
| Shark | Daymond John | |
| Episode | S15 E7 | |
| Air Date | Nov 17th, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Bethpage, New York, United States | |
| Annual (Revenue) | $1 Million *estimated | |
| Worth / Valuation | $2 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Stacy Fritz and Jenny Hutt are sisters, and along with their friend Andrea Gluck, they officially launched their company, Bunny Eyez, in the summer of 2018. They named the brand “Bunny Eyez” after their mother, Bunny.
Jenny is a podcaster and has hosted talk shows on the well-known Sirius XM Radio Inc. As of October 2024, she offers brand consulting services under her company, Just Jenny LLC.
Business Pitch Episode Recap
Stacy, Jenny, and Andrea asked the Sharks for $200,000 in exchange for 10% equity in their company. While demonstrating their product, they explained that the unique feature of their reading glasses is that they are wearable, tiltable, and flippable, providing both comfort and flexibility.
They shared that their reading glasses have two utility patents for the hinge design. When they launched the product in the summer of 2018, they received a very positive response from buyers. Andrea revealed that since 2018, their lifetime sales have exceeded $5 million, selling over 200,000 units of their reading glasses.
Barbara Corcoran was surprised by the high lifetime sales of over $5 million and asked the entrepreneurs how they achieved such impressive numbers. Jenny explained that after launching the product in the summer of 2018, they made $600,000 in sales within a limited time. In 2019, their sales reached $1.9 million, followed by $1.3 million in 2020, $700,000 in 2021, and $400,000 in 2022.
Jenny explained that the reason behind the strong initial sales was due to their reading glasses being featured in the hands of a few famous personalities. Additionally, American broadcaster and journalist Hoda Kotb talked about their reading glasses on the Today Show, which significantly boosted sales in a short period.
Jenny explained that the drop in sales was due to the 2020 pandemic, which caused supply chain issues and led to inventory shortages. Additionally, their father was diagnosed with cancer, and they frequently took him for chemotherapy.
By the end of 2020, their morale was low, but they didn’t give up. They focused on growing the business by redesigning their website and preparing for a relaunch on Black Friday 2022. Sadly, during this time, their father passed away.
Andrea explained that the landed cost for each unit of glasses is $3.70, and the cost of the case is $0.60. They sell their products for between $35 and $40 on their online website and e-commerce platforms like Amazon, focusing on direct-to-consumer (D2C) sales.
When Daymond John, one of the sharks, asked Jenny why they needed the sharks, she explained that they required the sharks’ expertise, particularly to launch their product in big box stores for distribution.
Kevin O’Leary expressed interest in the licensing deal by asking, “You provide an OEM (Original Equipment Manufacturer) service to every brand in the world?” In response, Jenny explained that they were discussing this aspect. However, Kevin then stated, “I’m not your shark,” indicating that he was out of the deal.
Barbara Corcoran believed that selling this product in retail space would be challenging, so she decided to opt out of the deal.
Daymond John expressed interest in the business and offered $200,000 for 20% equity plus a $2 royalty until the $200,000 is paid off, after which the equity would drop to 15%.
Lori Greiner said that this is a licensing product and not suitable for retail stores. However, she recognized that Daymond would be a good partner, so she is out.
Without hesitation, the entrepreneurs accepted Daymond’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Barbara Corcoran | No Offer |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Daymond John | $200k for 20% equity + $2 royalty until $200k is paid; then equity drops to 15%. |
| Lori Greiner | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | $200k for 20% equity + $2 royalty until $200k is paid; then equity drops to 15%. |
Bunny Eyez Shark Tank Update
After the episode aired, there was a sudden spike in business growth for a certain period, but it could not be sustained.
Researching Bunny Eyez revealed that the product is still available on Amazon and eBay. However, there hasn’t been any positive information regarding the deal with Daymond John, nor is there any available information about the licensing deal for the product.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
