BottleKeeper, founded by cousins Adam Callinan and Matt Campbell, appeared on Shark Tank Season 10, Episode 7, pitching an insulated bottle holder designed to keep bottled beer cold longer. They sought $1 million for 5% equity, valuing their company at $20 million.
| Company Name | Bottlekeeper | |
| Founder/Co-Founder | Adam Callinan & Matt Campbell | |
| Founded | Early 2010s | |
| Product | Insulated bottle holder for beer bottles | |
| Asked For | $1,000,000 for 5% equity | |
| Final Deal | $1,000,000 for 5% equity + $1.50/unit royalty until $2 million recouped | |
| Shark | Mark Cuban, Lori Greiner | |
| Episode | S10 E7 | |
| Air Date | 2018 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | United States | |
| Annual (Revenue) | Over $10 million (as of 2024) | |
| Worth / Valuation | $20 million | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Adam and Matt demonstrated BottleKeeper’s insulated design that keeps beer bottles cold longer and protects them from breakage. They revealed impressive sales: $1 million in the last 10 days, $2 million in the last 30 days, and over $20 million in the past three years.
Despite strong sales, Kevin O’Leary questioned their $20 million valuation and proposed a deal involving equity and a loan. Alex Rodriguez and Kevin offered a combined deal with equity and loans, but negotiations shifted when Lori Greiner offered $1 million for 3% equity plus royalties.
Mark Cuban joined Lori, and after intense negotiation, they agreed on $1 million for 5% equity plus $1.50 per unit royalty until $2 million was recouped. Adam and Matt accepted.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Lori Greiner | $1,000,000 for 3% equity + $3/unit royalty (countered) |
| Mark Cuban | Partnered with Lori on $1,000,000 for 5% equity + $1.50/unit royalty (accepted) |
| Daymond John | No Offer |
| Robert Herjavec | No Offer |
| Kevin O’Leary | $250,000 for 10% equity + $750,000 loan at 11% interest |
| Alex Rodriguez | $500,000 for 20% equity + $500,000 loan at 11% interest |
| Founder’s Counter | No Counter |
| Final Deals | $1,000,000 for 5% equity + $1.50/unit royalty until $2 million recouped |
Bottlekeeper Shark Tank Update
Though the deal never officially closed, BottleKeeper thrived post-show. The company expanded its product line to include CanKeeper, PintKeeper, and ChillKeeper coolers. BottleKeeper products are sold on Amazon, Ace Hardware, Sur La Table, and hundreds of retailers nationwide. The brand generates over $10 million in annual revenue and continues to grow.
What is Bottlekeeper’s Net Worth?
At the time of the pitch, BottleKeeper was valued at $20 million based on the founders’ ask. Despite skepticism from some sharks, the company’s robust sales and retail expansion have supported a valuation consistent with or exceeding that figure. As of 2024, BottleKeeper remains a successful and profitable brand in the beverage accessories market.
