Gameday Couture, founded by Shawnna and Kurt Feddersen, appeared on Shark Tank Season 6, Episode 11, seeking $500,000 for 20% equity. The company offers stylish, licensed collegiate and professional women’s sports apparel designed to fill a market gap for fashionable fanwear.
| Company Name | Gameday Couture | |
| Founder/Co-Founder | Shawnna & Kurt Feddersen | |
| Founded | Early 2010s | |
| Product | Licensed collegiate and pro sports apparel for women | |
| Asked For | $500k for 20% equity | |
| Final Deal | $500k for 30% equity with Mark Cuban | |
| Shark | Mark Cuban | |
| Episode | S6 E11 | |
| Air Date | 2014 | |
| Business Status | In business | |
| Website | Visit Website | |
| Headquarters | Tulsa, Oklahoma, United States | |
| Annual (Revenue) | $5–12 million (2018–2023) | |
| Worth / Valuation | $50 million | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Shawnna and Kurt entered the Tank with models showcasing fashionable women’s sports apparel beyond typical jerseys, targeting female sports fans underserved by the market. They highlighted growth from $750,000 to $1.25 million in sales over three years, with strong profit margins (manufacturing cost about $8, wholesale $22, retail around $44).
While some sharks dropped out citing valuation concerns and marketing challenges, Mark Cuban recognized the opportunity, especially after Shawnna revealed they already had designs for Dallas Mavericks fans. He offered $500,000 for 30% equity, which the Feddersens accepted.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Lori Greiner | No Offer |
| Mark Cuban | $500,000 for 30% equity |
| Daymond John | No Offer |
| Robert Herjavec | No Offer |
| Kevin O’Leary | No Offer |
| Founder’s Counter | No Counter |
| Final Deals | $500,000 for 30% equity |
Gameday Couture Shark Tank Update
Following the deal, Gameday Couture’s growth accelerated dramatically. Within a year, sales reached $6 million, and Mark Cuban pushed for even more expansion, targeting $25 million in sales. The company secured NBA-wide licensing in 2020, along with over 1,500 college licenses, and launched an unlicensed apparel line called Social House.
Their products are now sold in major retailers like Dick’s Sporting Goods and over 2,500 stores nationwide. The brand maintains a strong social media presence with over 75,000 Instagram followers and regularly releases new merchandise aligned with major sporting events.
What is Gameday Couture’s Net Worth?
At the time of the pitch, Gameday Couture was valued at approximately $2.5 million. Since partnering with Mark Cuban, the company’s valuation and revenue have grown significantly, with annual sales reported between $5 million and $12 million in recent years, reflecting its position as a leading brand in women’s sports apparel.
