Entrepreneur Delson Jeanvilma and his son Zayden Jeanvilma pitched their company Yum Crumbs on Shark Tank Season 15. Their company offers a versatile dessert topping made from a unique blend of low-sugar, non-dairy ingredients in 26 different flavors, which enhances the taste of desserts.
Did any of the Sharks invest in the father-son toppings business? Let’s find out its current status and performance.
| Company Name | Yum Crumbs | |
| Founder/Co-Founder | Delson Jeanvilma | |
| Founded | Jan 2020 | |
| Product | Dessert Topping | |
| Asked For | $100k for 10% equity | |
| Final Deal | $100k for 20% equity | |
| Shark | Barbara Corcoran & Daymond John | |
| Episode | S15 E7 | |
| Air Date | Nov 17th, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Edgewater, Florida, United States | |
| Annual (Revenue) | $1M *estimated | |
| Worth / Valuation | $1 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Delson Jeanvilma founded the dessert toppings business, Yum Crumbs, which started in January 2020. He comes from a business background and has also worked as an analyst at Pro Football Focus.
Business Pitch Episode Recap
Delson asked the Sharks for $100,000 in exchange for 10% equity in his company. Together with his son Zayden, he demonstrated their product to the Sharks. The Sharks tasted the dessert toppings, and they liked the flavor.
The company’s lifetime sales have reached $1.7 million as of 2023. Delson mentioned that he started the business with just a few hundred dollars. In the early days, he sold the product directly to cake shops. In 2020, the first year, sales were $220,000. In 2021, they increased to $575,000. So far in 2023, sales have reached $505,000, with a projection of $9009,000 by the end of the year and a profit expected at $200,000.
Each pack of Yum Crumbs costs $0.42 to make and is sold for $5.49. Delson explained that they manufacture the product in their own 2,500-square-foot kitchen facility.
However, they are currently in discussions with the American convenience store chain Wawa about selling their product in bulk. Wawa has concerns about their current manufacturing capacity to fulfill large orders, and Delson mentioned that he needs both money and the Sharks’ help to meet these demands.
Lori Greiner felt that this is more of a B2B (business-to-business) company, and since her interest lies in B2C (business-to-consumer) businesses, she decided not to invest and said, “I’m out.”
Mark Cuban praised Delson’s hard work and everything he has achieved so far. However, Mark admitted that he didn’t have much knowledge about this industry, so he decided not to invest, saying, “He is out.”
Daymond John offered $100,000 but wanted 25% equity in the company. Immediately after, Kevin O’Leary offered $100,000 for 20% equity. Daymond countered, saying he could go as low as 15% equity.
Barbara Corcoran showed interest in the business and approached Daymond to team up for 25% equity, but Daymond declined. Kevin then said he would do the deal for 12.5%. Delson made a counteroffer of $100,000 for 20% equity to Barbara and Daymond, and this deal was finalized.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $100k for 15% equity (#1) $50k for 10% equity (#2) |
| Kevin O’Leary | $100k for 12.5% equity (#1) |
| Mark Cuban | No Offer |
| Daymond John | $100k for 15% equity (#1) $50k for 10% equity (#2) |
| Lori Greiner | No Offer |
| Founder’s (Countered) | $100k for 20% equity (Barbara & Daymond) |
| Final Deals | $100k for 20% equity |
Yum Crumbs Shark Tank Update
After the episode aired, the company saw a positive response in sales, and as the business continued to grow, Delson’s annual sales increased to over a million dollars.
While researching Yum Crumbs, we discovered that the company has launched a new flavored sour powder product priced at $4.69.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
