Female entrepreneur Aurora Weinstock and her brother-in-law Steven introduced a vacuum toy product that picks up bricks. This vacuum is designed like a toy that sucks up scattered bricks, teaching kids cleanliness while making cleaning fun and enjoyable.
Did any of the Sharks decide to invest in this innovative product business? Let’s find out what ultimately happened with the business and how it’s performing now.
| Company Name | Pick-Up Bricks | |
| Founder/Co-Founder | Aurora Weinstock and Steven | |
| Founded | 2022 | |
| Product | Vacuum Toy | |
| Asked For | $200k for 10% equity | |
| Final Deal | $200k for 16% equity | |
| Shark | Mark Cuban and Lori Greiner | |
| Episode | S15 E8 | |
| Air Date | Dec 23th, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Annual (Revenue) | $1 Million *estimated | |
| Worth / Valuation | $2 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Aurora Weinstock is the self-employed creator of the Pick-Up Bricks business. She completed her Bachelor of Arts in Communications from Fordham University and is currently focusing on growing her business.
Business Pitch Episode Recap
After pitching their vacuum toy product to the Sharks, Aurora and her step-brother-in-law asked for $200,000 in exchange for 10% equity in their company. They demonstrated how the product easily sucks up scattered bricks, as well as removes pet hair and other small debris, making it both fun for kids and practical for cleaning.
The company sells its product at a retail price of $99, with a landed cost of $32.64. The product is currently sold through a Direct-to-Consumer (D2C) model. Over the past four years, it was in the development stage and was launched for sale last summer.
Last year, the cost of customer acquisition was $26, which has now been reduced to $11, and the team is working to bring it down to $10.
So far, the company’s total sales amount to $348,000, with the majority of sales occurring during the Christmas season. Additionally, due to the high manufacturing costs, they have been in talks with a new manufacturer who is willing to produce the product at $20 per unit, which would significantly reduce their costs.
Aurora explained that she has invested a total of $495,000 into her business so far and now needs additional investment to fund inventory. She mentioned that this is a seasonal product, with 75% of annual sales occurring during the holiday season at the end of the year.
Kevin O’Leary stated that he is looking for a 10x return on his investment, which he does not see happening with this business right now, so he is out.
Steven explained that they plan to launch the product internationally next year in the United Kingdom and Germany. He mentioned that with the help of the Sharks, they aim to reduce manufacturing costs, improve their profit margins, and successfully enter the retail market over the next year.
He is also projecting over $100 million in sales over the next three years. Daymond John believes this is a perfect product for licensing, so he offered $200,000 for 20% equity.
Barbara Corcoran feels that the business needs more cash to grow, so she offered a $400,000 line of credit for 20% equity.
Lori Greiner is also interested in this business and offered $200,000 for 20% equity. Steven clarified that they have invested a significant amount of money into this business, so holding onto equity is very important for them. He stated that they don’t like 20%; they prefer 10%.
Mark Cuban offered $200,000 but wanted 12% equity in the company. Lori countered with an offer for 15% equity. Daymond John also countered and brought the equity to 15%.
Steven suggested that Mark and Lori team up to make an offer of $200,000 for 15% equity, but Mark said he could only do it for 18%-19% equity. Aurora countered with an offer of 16% equity, and Mark and Lori agreed to this offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $200k as a line of credit for 20% equity |
| Kevin O’Leary | No Offer |
| Mark Cuban | $100k for 8% equity (Lori) |
| Daymond John | $200k for 15% equity |
| Lori Greiner | $100k for 8% equity (Mark) |
| Founder’s (Countered) | $200k for 16% equity |
| Final Deals | $200k for 16% equity |
Pick-Up Bricks Shark Tank Update
After this episode aired, the company’s monthly sales increased by 10x-20x due to the product being listed on marketplaces like Amazon. In July 2023, the product gained even more attention after being featured on the Today Show.
As of October 2024, the company is projected to generate millions of dollars in annual sales.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
