While living in Dallas, Texas, Gina Cotroneo was a victim of a horrific attack. Feeling surrounded by negativity from all sides, she started a business called Soul’s Calling, which offers various products providing happiness alongside positive messages.
Will Shark spread happiness to millions of people by investing in this business, or will Gina’s company fail to secure a deal in Shark Tank Season 1? Let’s find out what happened in the end.
| Company Name | Soul’s Calling | |
| Founder/Co-Founder | Gina Cotroneo | |
| Founded | 2004 | |
| Product | Products to spread positive messages and happiness. | |
| Asked For | $150K for 25% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode | S1 E4 | |
| Air Date | Aug 30th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Dallas, Texas, United States | |
| Lifetime Sales | $29k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Gina asked Shark for $150k in exchange for 25% equity in her company, valuing it at $600,000. Her first product was the “Inspirela Umbrella,” a pink umbrella with the message “Let your smile be sunshine” written on it. She demonstrated various products to the Sharks, such as Connection Bracelets, Sandals, and more.
She started her business with $100,000 but the total sales over the past 2 years have only been $29,000, which is significantly low. Kevin O’Leary said, “Your business is not worth $600,000,” and declined to invest.
Daymond John, Kevin Harrington, Barbara Corcoran, and Robert Herjavec declined to invest in her business because they didn’t believe it was worthy of investment.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Kevin Harrington | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
| Founder’s (Countered) | No Offer |
| Final Deals | No Deals |
Soul’s Calling Shark Tank Update
Gina wasn’t ready to give up so easily, so she made efforts to increase her company’s sales for several years. She started spending money on marketing, but unfortunately, it didn’t yield positive results.
She decided to shut down the business and focus on her graphic design career, which seemed like a good choice for her. Our final update is that Soul’s Calling has now exited the business.
To learn more about the businesses featured on Shark Tank Season 1, click on the link provided below.
