James Martin loves wine and celebrating important moments outdoors with his family. However, enjoying wine in such settings can be complicated, so he created Copa Di Vino, which offers a glass of wine.
He claims that his product is America’s first premium wine by the glass. Let’s find out if he got a deal on Shark Tank and what the current status of his business is.
| Company Name | Copa Di Vino | |
| Founder/Co-Founder | James Martin | |
| Founded | 2007 | |
| Product | Glass of Wine | |
| Asked For | $600k for 20% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode | S2 E1 | |
| Air Date | March 20th, 2011 | |
| Business Status | Acquired by SBEV | |
| Website | Visit Website | |
| Headquarters | The Dalles, Oregon, United States | |
| Lifetime Sales | $60M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
James demonstrated his glass of wine product to the Sharks and explained that he needed $600k to produce more inventory.
He owns a winery that currently produces 25,000 cases per year, and within six months, he began selling his product in 26 states with the help of big-box retail stores like Kroger, Target, and 7-Eleven. In the last five months, his sales have reached approximately $0.5 million. He is also in discussions with the largest wine company for a licensing deal, which could result in an estimated annual sales of $3 to $5 million if finalized.
James believes his glass of wine falls into the premium segment, but Kevin O’Leary doesn’t think it qualifies as a premium wine.
James has a design patent for his product. Daymond John said the business is at an early stage for him, so he is out. Other Sharks are interested in the product’s patent IP and want to make a deal focusing only on the patent IP, separate from the wine business.
James offered $600k for a 20% stake in his patent IP, but Kevin O’Leary said it wasn’t enough. Robert Herjavec mentioned that he isn’t a wine guy, so he is out.
Barbara Corcoran said she couldn’t add any value to the business, so she is out.
Kevin O’Leary offered $600k but wanted 51% ownership of the patent. Mark Cuban said Kevin’s deal was better, so he is out.
James countered with an offer of $3 million for 51% equity to Kevin, but Kevin declined the offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Mark Cuban | No Offer |
| Kevin O’Leary | $600k for 51% equity |
| Robert Herjavec | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
| Founder’s (Countered) | $3M for 51% equity (Kevin) |
| Final Deals | No Deals |
Copa Di Vino Shark Tank Update
Copa Di Vino did not secure a deal on Shark Tank, but James remained confident that he could grow the business. Within 5 years, he projected annual sales to reach up to $20 million, and in 2020, the company was estimated to be valued at $70 million.
During research on Copa Di Vino, we found that on January 6, 2021, Splash Beverage Group, Inc. acquired Copa Di Vino. However, the deal amount was not disclosed. The company is currently estimated to achieve annual sales of $8 million.
After selling his business, James started another beverage manufacturing company called Oregon Mountain Estate.
Check out Shark Tank Season 2 Business Update.
If you want more updates on the businesses that appeared in Season 2, visit here.
