Ivori Tennelle pitched her product, The Swilt, on Shark Tank Season 3. It’s a convertible hooded sweatshirt that combines the comfort of a quilt and the style of a sweater, making it the perfect alternative to a wearable blanket.
She needed investment to optimize her website and increase inventory. But did the Sharks decide to invest in her business? Let’s find out what happened to The Swilt and where the business stands today.
| Company Name | The Swilt | |
| Founder/Co-Founder | Ivori Tennelle | |
| Founded | 2011 | |
| Product | convertible hooded sweatshirt | |
| Asked For | $30k for 35% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode | S3 E4 | |
| Air Date | Feb 10th, 2012 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | Orange County, California, United States | |
| Lifetime Worth (Sales) | N/A *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Tennelle asked the Sharks for $30,000 in exchange for 35% equity in her company. She demonstrated her product and explained that the “foot pocket” is made from water-resistant nylon, which helps keep it clean.
Robert Herjavec asked Tennelle how many units she had sold so far. Tennelle responded that she had only sold 100 units in the local market.
Mark Cuban says this product looks like ’13th-century monk’s robes,’ and he doesn’t think it will be successful, so he is out.
Lori Greiner said that the snuggie trend is dead, and this sweatshirt is just another version of the snuggie, so she is out.
Robert Herjavec said that the sweatshirt doesn’t look attractive and that Daymond John is the only one who might invest in this business, so he is out.
Kevin O’Leary said that the real opportunity lies between Tennelle and Daymond, so he is out.
All 4 Sharks declined to invest, and Tennelle’s last hope is Daymond.
Daymond said he couldn’t add any value to the business, so he is out.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | $55k for 20% equity + $50k salary first year |
| Lori Greiner | No Offer |
| Daymond John | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | No Deals |
The Swilt Shark Tank Update
After receiving negative feedback from the Sharks, Tennelle decided to stop working on her product. We believe Lori was right when she said this product was just another version of the snuggie trend, which had died out years ago.
Tennelle is currently working as an Assistant Principal at a high school in the Santa Ana Unified School District.
Check out Shark Tank Season 3 Business Update.
Recent updates on businesses featured in Shark Tank Season 3 are available for your visit.
