Dede Barabanti-Parra and Kathy Lamm together created Boogie Box Fitness, an effective home workout DVD line that fuses hip-hop, Latin dance, kickboxing, and hardcore resistance training.
They came into Shark Tank in Season 1 and asked the Sharks for $700,000 for 70% equity in their home workout DVD line. Let’s find out if the Sharks funded their business and what the current status of this business is.
| Company Name | Boogie Box Fitness | |
| Founder/Co-Founder | Dede Barabanti-Parra and Kathy Lamm | |
| Founded | 2009 | |
| Product | home workout DVD line | |
| Asked For | $700K for 70% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode | S1 E7 | |
| Air Date | Sep 29th, 2009 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | California, United States | |
| Lifetime Sales | $0.5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
They gave a presentation of their all-in-one home workout to the Sharks, demonstrating how multiple workouts can be done in minimal time. Kevin O’Leary joined them to experience the muscle resistance workout.
Their workout DVD line has zero sales, but their other business, which offers live workout classes, certified instructors, and workshops, has made $15,000 in sales year to date. Kathy believes that in the future, 80%-90% of their overall revenue will come from the DVD line.
The Sharks are concerned about how they will recoup their investment in this business. In response, Kathy said that they would spend the $700,000 on media advertisements, which could result in an estimated sale of 1 million units over three years.
Daymond John said that investing $700k in this business wouldn’t be worthwhile, so he is out. Robert Herjavec and Kevin O’Leary declined to invest in this business, as they believe it carries too much risk.
Kevin Harrington mentioned that this business lacks branding, so he is out. Barbara Corcoran liked the business name, but she felt that the asking amount was too high, so she is also out.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Kevin Harrington | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | No Deals |
Boogie Box Fitness Shark Tank Update
Dede and Kathy believed in their business idea, so they launched their DVD workout line, which turned out to be successful. It generated thousands of dollars in revenue and was featured on popular television shows like Dr. Oz and FitCelebs.
While researching the Boogie Box Fitness update, we discovered the unfortunate news that the business has gone out of business.
That’s our complete report on this business.
Do you want to know more about the progress reports of businesses from Season 1? We’ve shared some links below. Visit them for more information.
