Entrepreneurs Maurice Bachelor and Joel Griffith started “Bot It” as a solution to a common problem where people struggle to reserve dinner spots at popular restaurants, book golf course slots, or buy concert tickets because they sell out within seconds. “Bot It” is a website and mobile app that uses artificial intelligence to help users complete their online tasks efficiently.
They needed investment to expand their service both nationally and internationally. Did any Sharks invest in their business, and how is the business doing now? Let’s find out.
| Company Name | Bot It | |
| Founder/Co-Founder | Maurice Bachelor and Joel Griffith | |
| Founded | 2019 | |
| Product | Automatic online task complete service | |
| Asked For | $150k for 10% equity | |
| Final Deal | $300k for 30% equity | |
| Shark | Mark Cuban and Michael Rubin | |
| Episode | S15 E3 | |
| Air Date | Oct 13th, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Annual (Revenue) | $1M *estimated | |
| Worth / Valuation | $1.5 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Maurice Bachelor and Joel Griffith are the co-founders of the AI-powered service-based business, Bot It.
Maurice Bachelor is a lifelong entrepreneur, currently serving as the CEO of Bachelor Investment Group and as a board member of the non-profit organization, Investment Huddle.
Joel Griffith, with expertise in digital marketing, has worked for companies like TikTok, Amazon, and Snap Inc. As of September 2024, he is working as Media Sales Lead at Blavity Inc.
Business Pitch Episode Recap
Maurice and Joel asked the Sharks for $150,000 in exchange for 10% equity in their company. While explaining their AI-based service business, they highlighted how their AI bot completes reservation-related online tasks for users within 1 minute.
Through Bot It, users can book anything from any website and even add it to their schedule. The bot requires the user to provide a username and password to log into the website and follow step-by-step instructions on what tasks need to be completed.
Michael Rubin asked them about their sales, and Joel explained that they generate revenue through a subscription model, having earned $30,000 from 350 subscribers within just 3 months.
Maurice also highlighted that they are involved in B2B services, recently signing a deal with the largest shipping logistics company in Turkey.
Lori Greiner asked about the subscription cost, and Maurice explained that their standard package costs up to $40, while the pro package goes up to $300. Additionally, they offer a couple of upsell items.
Michael asked, “If I want to go buy Travis Scott release shoes at Nike, how quick is it for me to sign up?” Maurice responded by saying it would only take a few seconds.
Mark Cuban mentioned that the bot is not designed for general tasks but is useful for reserving specific times. He showed interest in the business and offered $150,000 for 20% equity. Michael Rubin approached Mark, expressing interest in teaming up for the deal, but Mark stated he would make an individual offer.
Michael Rubin made an individual offer of $150,000 for 15% equity in the company.
Barbara Corcoran said she couldn’t go through with the deal alongside a billionaire like Michael Rubin, so she is out.
Lori said there are better Sharks for this business, so she is out.
Kevin O’Leary said he has a moral issue with the idea, so he is out.
Maurice proposed to Mark and Michael a deal of $300,000 for 20% equity, but Mark wanted more equity. Maurice then offered $500,000 for 25% equity. Mark and Michael countered with $300,000 for 30% equity. Maurice felt that 20% was a good deal, but after a brief discussion, Maurice and Joel accepted the Sharks’ offer of $300,000 for 30% equity.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Michael Rubin | $150k for 15% equity (#1) $150k for 15% equity (#2) (Mark) |
| Kevin O’Leary | No Offer |
| Mark Cuban | $150k for 20% equity (#1) $150k for 15% equity (#2) (Michael) |
| Barbara Corcoran | No Offer |
| Lori Greiner | No Offer |
| Founder’s (Countered) | $300k for 20% equity (Mark & Michael) |
| Final Deals | $300k for 300% equity |
Bot It 1 Minute Bot Shark Tank Update
After the deal on Shark Tank, Bot It received positive attention and saw an increase in users, especially for booking limited concert tickets. They redesigned the website to make it more user-friendly and raised their subscription prices as the business grew.
Joel Alexander Griffith left the company in January 2023 and is now working in media sales at Black-owned media tech company Blavity Inc.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
