Twin Sisters and entrepreneurs Taylor Capuano and Casey Capuano Sarai appeared on Shark Tank Season 15 to pitch reusable, washable, non-adhesive silicone nipple covers designed for everyday use to address “Nipple Freak Out” problems. Their company, Cake Body, offers silicone nipple covers in various sizes and colors at affordable prices.
The twin sisters sought the Sharks’ help to expand their business, achieve millions of dollars in nationwide sales, and become a leading company in the nipple cover category. Did any of the Sharks decide to invest in their business? Let’s find out in the update.
| Company Name | Cake Body | |
| Founder/Co-Founder | Taylor Capuano and Casey Capuano Sarai | |
| Founded | Jan 2022 | |
| Product | Silicone nipple covers | |
| Asked For | $300k for 5% equity | |
| Final Deal | $300k for 10% equity | |
| Shark | Emma Grede | |
| Episode | S15 E9 | |
| Air Date | Dec 15th, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Napa, California, United States | |
| Annual (Revenue) | $50 Million *estimated | |
| Worth / Valuation | $6 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
The Cake Body company was founded in January 2022 by twin sisters Taylor Capuano and Casey Capuano Sarai to solve the daily problem women face, known as “Nipple Freak Out.”
Taylor has a marketing background and worked as a senior marketing manager at Life is Good for over two years. Before becoming the co-founder of Cake Body, Casey worked as a Senior Commercial Advocacy Manager at Pernod Ricard.
Business Pitch Episode Recap
Taylor and Casey appeared on Shark Tank and asked the Sharks for $300,000 in exchange for 5% equity, valuing their company at $6 million.
They explained the “Nipple Freak Out” problem faced by women and presented their solution — Cake Body’s silicone nipple cover product — highlighting its benefits.
To demonstrate their product, they provided the Sharks with three different sizes: OG, Plus, and Itty Bitty.
They even invited Kevin O’Leary to try it out by placing a nipple cover on his head and explaining how to use it in a fun and engaging way.
Lori Greiner wanted to learn more about the entrepreneurs’ background and business journey, so Taylor explained that they had been working in the corporate world for the past 10 years.
During this time, they discovered the “Nipple Freak Out” problem, and to solve it, they invested $10,000 to start their boob accessory business, Cake Body.
Mark Cuban asked about the company’s sales, and in response, Taylor revealed that in their first year, without investing a single dollar in advertising, they generated $1 million in revenue and a net profit of $300,000. 90% of those sales were driven by a viral TikTok video.
By 2023, within just five months, they had achieved $1.5 million in sales, and they estimated that by the end of the year, their revenue would reach $5 million, with a net profit of over $500,000. Their net profit margin is 35%.
Casey told the Sharks that their current focus is on diversifying their advertising strategy. They are achieving a Return on Ad Spend (ROAS) of over 5x. Each nipple cover costs $8 to produce, and they sell it for $25-$30, which gives them a 75% profit margin.
Mark Cuban said that he doesn’t have expertise in this industry, so he is out. Robert Herjavec also mentioned that he lacks knowledge in the boob accessories space, so he is out as well.
Emma Grede stated that the business is in its early stages and suggested finding more sources to acquire customers to boost sales. She offered $300,000 for 12.5% equity.
Kevin O’Leary made a royalty offer of $300,000 for 5% equity plus a royalty of $1 per unit sold until $1 million is paid.
Taylor and Casey declined Kevin’s offer and countered Emma with $300,000 for 8% equity. Emma refused and made a final counteroffer of $300,000 for 10% equity, which Taylor and Casey accepted.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Robert Herjavec | No Offer |
| Kevin O’Leary | $300K for 5% equity + $1/unit royalty until $1M is paid. |
| Mark Cuban | No Offer |
| Emma Grede | $300k for 10% equity |
| Lori Greiner | No Offer |
| Founder’s (Countered) | $300k for 8% equity |
| Final Deals | $300k for 10% equity (Emma) |
Cake Body Shark Tank Update
Due to the deal with Emma and their appearance on Shark Tank, the twin sisters’ business, Cake Body, saw significant growth in sales. As a result, in 2023, the company surpassed its target sales of $5 million and reached $10 million. In 2024, they are on track to generate $50 million in revenue.
The company has launched two new nipple covers: Triangles and Cake with Nipple, priced at $25.50. In addition, they have introduced the Lounge Layer Bralette, priced at $35.70, and Tops ranging from $58 to $78. They are also offering some crazy discounts on their products.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
