Former NFL player Aaron Ross and four-time Olympic gold medalist Sanya Richards-Ross pitched their brand, Coordinates, on Shark Tank Season 16. The brand specializes in matching family pajamas, sleepwear, loungewear, and lifestyle apparel.
Their family business not only offers apparel products but also features a sub-brand called Deuceys, which sells headphones with superhero and anime branding. So, what do the sharks think about this business? Will they add it to their portfolio? Let’s find out.
| Company Name | Coordinates | |
| Founder/Co-Founder | Aaron Ross and Sanya Richards-ross | |
| Founded | 2023 | |
| Product | lifestyle apparel brand | |
| Asked For | $100k for 10% equity | |
| Final Deal | $100k for 20% equity | |
| Shark | Robert Herjavec | |
| Episode | S16 E7 | |
| Air Date | Dec 13th, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Atlanta, Georgia, United States | |
| Annual (Revenue) | $100k *estimated | |
| Worth / Valuation | $1 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Husband and wife team, Aaron Ross and Sanya Richards-Ross founded their family apparel business, Coordinates, in 2023.
Aaron is a former NFL player who won two Super Bowl rings with the NY Giants, while Sanya is the fastest American woman in history at 400 meters, with four Olympic gold medals.
Business Pitch Episode Recap
Aaron Ross and Sanya Richards-Ross asked the Sharks for $100,000 in exchange for 10% equity in their lifestyle apparel company, valuing it at $1 million. They entered the Shark Tank with their family and showcased their product to the Sharks.
When Mark Cuban first saw Aaron, he immediately recognized him as a former NFL player. Aaron and Sanya shared their experiences in sports, business, and entrepreneurship with the Sharks.
Robert Herjavec, an investor in former Shark Tank company Tipsy Elves, which sells matching pajamas and t-shirts, understands the growth potential of this industry. He asked the entrepreneurs about the company’s sales and selling platforms.
Sanya shared that they started with their Christmas collection last year and now offer multiple collections, selling exclusively through their online store.
The company achieved $25,000 in sales within 1 month and $55,000 within 3 months. The manufacturing cost for men’s Christmas sets is $27, while the selling price is $89.
Lori Greiner pointed out that the price seemed too high. However, the highlight is that Sanya, a Gold Medal Olympian, has successfully secured a license for the Olympics.
Kevin O’Leary said this wasn’t his space, so he was out. Mark Cuban mentioned he isn’t a clothing guy, so he also opted out.
Lori Greiner explained that she doesn’t have much experience in the clothing industry, so she was out as well. Daymond John felt the business was still in its early stages, so he decided not to invest.
Robert Herjavec didn’t see a strong brand in Aaron and Sanya’s company, but he still made an offer of $100,000 for 25% equity. Sanya countered with $100,000 for 20% equity, and Robert accepted the deal.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Robert Herjavec | $100k for 25% equity |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Daymond John | No Offer |
| Lori Greiner | No Offer |
| Founder’s (Countered) | $100k for 20% equity |
| Final Deals | $100k for 20% equity |
Coordinates Shark Tank Update
After the episode aired, we noticed that thousands of visitors simultaneously visited Coordinates’ official website. Out of those, an estimated 30%-60% likely purchased products. As a result, the company’s sales are expected to grow up to 4x within a few weeks.
We are currently tracking Aaron and Sanya’s business for more updates. Stay tuned!
Here, you can find more updates on businesses from Season 16.
