Entrepreneur Kimberly J. Aguirre pitched her “healthy donut” business, Doatnut, on Shark Tank Season 16. She came up with this idea during the 2020 pandemic while experimenting in her kitchen to create tasty, guilt-free food. She used gluten-free oats and monk fruit as a natural sweetener to make a delicious and healthy donut.
Each donut contains 90 calories, 30g of carbs, 5g of protein, 1g of fat, and 2g of fiber. It’s also made without cage-free eggs and egg whites.
Did any of the Sharks add this donut business to their portfolio? Let’s find out the current status of this business and get a complete update on its revenue.
| Company Name | Kimy Gets Skinny, LLC (Doatnut) | |
| Founder/Co-Founder | Kimberly J. Aguirre | |
| Founded | 2020 | |
| Product | gluten-free healthy donut | |
| Asked For | $100k for 10% equity | |
| Final Deal | $200k for 30% equity | |
| Shark | Mark Cuban & Lori Greiner | |
| Episode | S16 E3 | |
| Air Date | Nov 1st, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Oceanside, California, United States | |
| Annual (Revenue) | $100k *estimated | |
| Worth / Valuation | $1 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
The Doatnut brand is part of Kimy Gets Skinny, LLC, founded by Kimberly J. Aguirre. Professionally, Kimberly is a salesperson with experience working in sales and marketing for companies like Tara & Sons, Inc., TV Guide, Apple & Eve, and PepsiCo.
Currently, her pink donut shop is located in Oceanside, California, United States.
Business Pitch Episode Recap
Kimberly J. Aguirre asked the Sharks for $100,000 in exchange for 10% equity in her company, which makes healthy donuts.
She explained that her donuts are made with dairy-free ingredients, gluten-free oats, monk fruit, and sweet potatoes. She also mentioned that the gluten-free oats are sourced directly from farms.
Her business journey was filled with struggles. She used to go from gym to gym to sell her donuts. She found inspiration in Kendra Scott’s story to help her achieve her dream of success.
Kimberly explained that she has a little pink donut store in Oceanside, California, which has been selling for the past two years. Each donut costs $0.70 to $0.80 to make and sells for $3.50.
Currently, she is the only person managing the business, handling both production and sales. She needs help from the Sharks to scale her donut business nationwide.
Kevin O’Leary believes that this business is not worth millions of dollars. Kimberly explained that her total sales from 2021 to 2024 have been $350,000, with $50,000 in sales so far this year. Kevin is not happy with such low sales and said it’s a great product but lacks a solid business plan, so he is out.
Currently, Kimberly has $70,000 in debt related to her business, and her house is under mortgage.
Daymond John said that this business is not the right fit for him, so he is out.
Kendra Scott said that the product is very good, but she is not the right investor for this business, so she is out.
Lori Greiner and Mark Cuban teamed up to offer $150,000 for 30% equity in Kimberly’s company.
Kimberly countered with an offer of 20% equity. Mark then countered with $200,000 for 30% equity, and Kimberly accepted that offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Kendra Scott | No Offer |
| Kevin O’Leary | No Offer |
| Mark Cuban | $75k for 15% equity (Lori) #1 $100k for 15% equity (Lori) #2 |
| Daymond John | No Offer |
| Lori Greiner | $75k for 15% equity (Mark) #1 $100k for 15% equity (Mark) #2 |
| Founder’s (Countered) | $150k for 20% equity |
| Final Deals | $200k for 30% equity |
Doatnut Shark Tank Update
As of Season 16, Episode 3, the most viewed business is Doatnut, founded by Kimberly. Her struggle story has become a topic of discussion on the internet, and we’ve noticed on social media platforms like Twitter and Reddit that many users are enjoying the taste of her donuts.
For Halloween, she has launched special Halloween-themed donut flavors that are available at her physical pink store.
A few weeks after the episode of Shark Tank aired, Kimberly shared that her business received a tremendous response, mentioning that she received over 1,000 orders.
On November 22, 2024, Kimberly introduced several new pie flavors, including Cranberry Orange Crumb Cake, Maple Pecan, Pumpkin Pie, and French Silk Pie.
Let’s see what developments happen with this business in the future.
Here’s the updated list of businesses from Season 16 that have been shared. You can check it out!
