Becca Millstein appeared on Shark Tank Season 15 to pitch her premium tinned seafood business, Fishwife. The company sources high-quality seafood from the best fishers, farms, and canneries, packages it in airtight containers, and ships it directly to customers.
Her company focuses exclusively on premium seafood products. Are the Sharks interested in investing in this seafood business? Let’s explore more details about the business and the Sharks’ opinions.
| Company Name | Fishwife | |
| Founder/Co-Founder | Becca Millstein | |
| Founded | Oct 2020 | |
| Product | tinned premium seafood | |
| Asked For | $350k for 4% equity | |
| Final Deal | $350k for 6% equity + 1% advisory share | |
| Shark | Candace Nelson and Lori Greiner | |
| Episode | S15 E10 | |
| Air Date | Jan 12th, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Annual (Revenue) | $6 Million *estimated | |
| Worth / Valuation | $8.75 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Entrepreneur Becca Millstein founded the premium tinned seafood company Fishwife in October 2020.
After completing her bachelor’s degree in History at Brown University, she worked for several years at various music companies, including The Believer, ICM Partners, and Atlantic Records.
As of December 2024, she is working full-time in her seafood business.
Business Pitch Episode Recap
After entering Shark Tank, Becca gave the Sharks a demonstration of her premium canned seafood products and asked for $350,000 in exchange for 4% equity in her company.
She also provided the Sharks with samples of various seafood-based foods for tasting, highlighting that her canned seafood is ready to eat.
The company produces tinned seafood at an average cost of $2.09 and sells it for $7.99. In 2021, the business gained significant popularity due to the TikTok trend “hot girls eat tinned fish.”
Becca revealed that in their first year, 2021, they achieved $750,000 in sales, with 90% coming from direct-to-consumer (D2C) channels.
In 2022, sales grew by 250%, reaching $2.6 million. By 2023, they were on track to achieve $5.8 million in sales, with revenue now evenly split—50% from D2C and 50% from retail channels.
Becca also mentioned that their products are available in 1,300 original grocery retail stores. After securing a deal with Whole Foods, their products have been listed in nationwide retail stores.
Kevin O’Leary showed interest in investing in the business and offered $350,000 as a loan at 11% interest for 5% equity.
Daymond John also made an offer of $350,000 for a royalty of 15 cents per unit sold in perpetuity.
Mark Cuban stated that this business was not a good fit for him, so he is out.
Candace Nelson, along with Lori Greiner, teamed up to offer $350,000 for 10% equity. Lori promised that they would help Fishwife grow its annual sales to $20 million.
Becca mentioned that she is always looking for women investors in her business. She made a counteroffer to Lori and Candace, proposing $350,000 for 6% equity and 1% advisory share for 2 years. Ultimately, Lori and Candace accepted the offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Daymond John | $350k for a 15-cent royalty per unit sold forever. |
| Kevin O’Leary | $350k loan at 11% interest for 5% equity. |
| Mark Cuban | No Offer |
| Candace Nelson | $175k for 5% equity (Lori) |
| Lori Greiner | $175k for 5% equity (Candace) |
| Founder’s (Countered) | $350k for 6% equity + 1% advisory share |
| Final Deals | $350k for 6% equity + 1% advisory share |
Fishwife Tinned Seafood Shark Tank Update
Fishwife is one of the successful businesses from Shark Tank, where Candace Nelson and Lori Greiner made a deal. After the episode aired, the company gained huge limelight, which helped them easily surpass their $5.8 million annual target for 2023.
The company’s products are available nationwide in over 4,476 retail stores, including Whole Foods, Target, Sprouts, Mariano’s, and more. Additionally, they are listed with online partners such as Amazon, Hive, Instacart, Misfits Market, and Good Eggs.
The company also sells a merchandise line along with a cookbook on their online shop.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
