Samantha Coxe quit her 9-to-5 corporate job and invented a better way to floss. “Floss Electric Flosser” is an electronic device that produces 18,000 sonic vibrations, creating a left-to-right displacement motion. It helps remove plaque between tight teeth and massages the gums for better oral health.
This device is made from recyclable plastic and is 5 times faster than traditional flossing. It comes with a USB-C cable for charging. Also, it’s waterproof (IPX7) and its lightweight design makes it easy to carry and travel with.
Samantha started her company in 2019 with $80,000 from her own savings. After making and testing six prototypes, in April 2021, she completed a successful campaign on Indiegogo and raised $270,611.
On October 11, 2023, she raised $2 million in a seed round led by Yeti Capital, bringing the total funding in this round to $4 million. At the start of her business, she raised $2 million in a friends-and-family round.
The starter kit of the biodegradable and compostable plastic-made Flaus Electric Flosser costs $99. It includes the electric flosser, 45 recyclable mint floss heads, a charging base, and a USB-C charging cable.
| Company Name | Flaus | |
| Founder/Co-Founder | Samantha Coxe | |
| Founded | 2019 | |
| Product | Oral Care Electric Flosser | |
| Asked For | $250K for 5% equity | |
| Final Deal | $250K for 8% equity | |
| Shark | Candace Nelson | |
| Episode | S15 E22 | |
| Air Date | May 3rd, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York City, New York, United States | |
| Lifetime Worth (Sales) | $900k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Samantha Coxe worked as a corporate associate at Skadden, Arps, Slate, Meagher & Flom LLP, where she advised strategic and financial buyers and sellers. She studied Doctor of Law at New York University School of Law and Bachelor of Arts in Psychology at the University of Southern California.
Dr. Vivian Roknian is an advisory board member of this company. Additionally, she holds the position of Chief Executive Officer at Oral Surgery Match and works as an implantologist at Implant Dentistry By Doc Rok.
Flaus Shark Tank Recap
Each Flaus kit has a making cost of $10 and is sold for $99. Additionally, Samantha mentioned that last year’s sales were approximately $900,000, all through direct-to-consumer (D2C) channels, resulting in a gross profit of $300,000.
She has filed for 3 patents, with 2 currently pending. The customer acquisition cost is $38. Additionally, she mentioned that the company last raised money at an $8 million valuation. One positive aspect is that Samantha has millions of dollars in cash in her bank account to further grow the business.
Lori Greiner said that it hasn’t the right investment for her, leading her to decide to step out. Mark Cuban also didn’t find it to be an investable business.
Kevin O’Leary, also known as the Royalty King, made an offer of $250k for a 5% stake in the company plus a royalty of $2.50 per unit until $750k is paid. Candace Nelson offered $500k for a 8% stake. Kevin then revised his offer to 3% equity, with the royalty and amount remaining the same.
Daymond John offered $250k for a 10% stake, which isn’t as favorable as the other available offers. Samantha accepted Candace’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Candace Nelson | 500k for a 8% stake |
| Kevin O’Leary | $250k for a 3% stake + a royalty of $2.50 per unit until $750k is paid |
| Mark Cuban | No Offer |
| Daymond John | 500k for a 10% stake |
| Lori Greiner | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | 500k for a 8% stake |
Flaus Shark Tank Update
Our monitoring and tracking system is advanced, allowing us to track the progress report of all businesses available on this website daily. We’ve started following the company Flaus and its co-founder Samantha Coxe for more information.
Here’s the link to the update report for the other businesses featured in Shark Tank Season 15 Episode 22:
