Two brothers, Stuart Pikoff and David Pikoff, started a mobile entertainment video game franchise company called Games2U. This company brings video game trucks to customers’ homes, providing them with both video game and outdoor game experiences.
To become a big mobile entertainment company, they appeared on Shark Tank Season 2 seeking investment from the Sharks. Did any of the Sharks invest in their business? Let’s find out what happened.
| Company Name | Games2U | |
| Founder/Co-Founder | Stuart Pikoff and David Pikoff | |
| Founded | 2007 | |
| Product | Mobile entertainment video game franchise | |
| Asked For | $500k for 10% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode | S2 E6 | |
| Air Date | April 22th, 2011 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Austin, Texas, United States | |
| Lifetime Worth (Sales) | $50M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Stuart and David asked the Sharks for $500k in exchange for 10% equity at a $5 million valuation. They explained their product and revealed that their special video game truck includes many movie theaters, mobile video games, and other games inside.
So far, they have sold 140 franchises across 28 states and handle over 2,000 parties and events each month.
The two brothers invited Robert Herjavec to test their giant robot product, U:bot went inside the robot and liked the product a lot. One of the robot’s advantages is that it adjusts according to people’s height.
Stuart mentioned that they charge $300-$400 for a home birthday party event and several thousand dollars for corporate events.
David revealed that last year their gross sales were $3.5 million, and this year they are tracking to reach $5 million, which is a huge sales growth. Additionally, they hold patents for most of the games they have developed.
The total franchise cost is $150,000. Franchisees pay $100,000 upfront, plus a 6% royalty each month. Although some of their franchises have failed, the business remains profitable. Last year, their net profit was $125,000.
Daymond John said the company’s valuation isn’t worth it, so he is out. Barbara Corcoran also said she is out.
Jeff Foxworthy said that in the current economic downturn, the amount charged to customers is too high and the company’s worth isn’t right, so he is out.
Jeff Foxworthy said that in the current economic downturn, the amount charged to customers is too high and the company’s worth isn’t right. Additionally, if he invests, it will take a long time to get a return, so he is out.
Robert Herjavec expressed concern that Stuart and David are focusing more on product development rather than making money. Therefore, he is out.
Kevin O’Leary offered $500k for 51% equity. David countered with $500k for 25% equity, but Kevin declined the counteroffer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Jeff Foxworthy | No Offer |
| Kevin O’Leary | $500k for 51% equity |
| Robert Herjavec | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
| Founder’s (Countered) | $500k for 25% equity |
| Final Deals | No Deals |
Games2U Shark Tank Update
The Shark Tank episode was positive for Games2U, leading to their franchise count reaching 150. Their franchises now operate in the United States, Canada, Middle Eastern countries, Australia, South Africa, and Europe.
They have launched several new outdoor games, including Bumper Balls, Rock Wall, Beat the Bucket, Social Photo Booth, and Nerf War.
Games2U’s official website has now been redirected to g2u.com, and the company is still in business.
As of 2024, the company generates an estimated $20 million in annual revenue from its 150 franchises.
Check out Shark Tank Season 2 Business Update.
Here is a list of more businesses from Season 2 with their progress reports:
