Lifelong entrepreneurs Keith Lindsey and Bob Legg pitched their necessities product business, AirBoss Outdoors, on Shark Tank Season 15. They introduced a product called Krapp Strapp, which comes with a zip pocket for toilet paper. It provides stable support for going to the bathroom outdoors by attaching the strap around a tree.
Did any of the Sharks invest in their business? Let’s find out what happened next and how their business is doing now.
| Company Name | Krapp Strapp | |
| Founder/Co-Founder | Keith Lindsey and Bob Legg | |
| Founded | 2023 | |
| Product | Outdoor Toiler support | |
| Asked For | $65k for 10% equity | |
| Final Deal | $65k for 33.3% equity | |
| Shark | Daymond John and Lori Greiner | |
| Episode | S15 E6 | |
| Air Date | Nov 3rd, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Jacksonville, Texas, United States | |
| Annual (Revenue) | $0.2 Million *estimated | |
| Worth / Valuation | $650,000 | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Keith Lindsey and Bob Legg are both experienced entrepreneurs who have been inventing products for many years. Along with being the co-founder of this company, Keith is also the owner of True West Services and the Chief Executive Officer of Air Boss Motion Decoys.
Business Pitch Episode Recap
Keith and Bob asked the Sharks for $65,000 in exchange for 10% equity in their company. Bob, who is over 81 years old, is still very energetic and passionate about their business. After demonstrating their product, they invited Mark Cuban to test the Krapp Strapp. After trying it, Mark found the Krapp Strapp to be quite comfortable.
Bob explained that the Krapp Strapp is not his first product. He had previously started a company called Motion Decoy, which primarily made duck replicas that moved in water to help attract more ducks for hunting. However, Bob eventually sold that company, and four years later, he teamed up with Keith to start a new outdoor business.
Kevin O’Leary asked about the sales of the Krapp Strapp. Keith explained that the product was launched in October 2022 with no advertising and no money spent on promotion. By January 2023, they had sold 4,000 units worth $199,800, all through their e-commerce website. Each unit costs $17 to make and is sold directly to consumers for $49.95.
When Lori Greiner asked how they achieved significant sales without spending money on advertising, Bob explained that after the product launch, Keith posted about the Krapp Strapp on social media on Friday, July 1st, 2023. The post went viral and reached 1,000,200 people by Tuesday, which led to a sudden boost in sales.
When Daymond John asked about their need for money, Keith explained that they were asking for $65,000 not only for the funds but also for the Sharks’ expertise in sales and marketing.
Robert Herjavec said that the business is not the right fit for him, so he is out.
Kevin O’Leary is not ready to invest in this type of product, so he is out.
Mark Cuban said that Daymond John is an outdoor expert and understands the industry very well, so he is out for now. However, he mentioned that if a deal doesn’t go through, he would consider making an offer.
Daymond John and Lori Greiner teamed up to offer $65,000 for 35% equity in the company. Bob countered with a request for 25% equity, and Lori countered with 33.3% equity. Bob accepted Lori’s offer of 33.3% equity.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Robert Herjavec | No Offer |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Daymond John | $32.5k for 16.65 equity |
| Lori Greiner | $32.5k for 16.65 equity |
| Founder’s (Countered) | $65,000 for 25% equity |
| Final Deals | $65,000 for 33.3% equity |
Krapp Strapp Shark Tank Update
After the episode aired, sales of the Krapp Strapp product surged significantly. Additionally, once AirBoss Outdoors’ products became available on Amazon, sales saw further growth. Currently, similar products are being sold under different company names on Amazon.
The company has launched a new pink version of the Tinkle Strap, which is available exclusively on its official website.
Additionally, they have introduced a new product called The Tether, designed to help keep you and your phone connected in all outdoor situations.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
