Litter Jewelry was founded by California sisters Rachael Mann and Mackenzie Burdick, inspired by nostalgic childhood memories of collecting natural beach materials with their grandmother, a skilled jeweler.
They created a unique line of handmade body jewelry crafted from upcycled and found materials, emphasizing creativity and sustainability. Their distinctive designs caught the attention of major fashion magazines and celebrities, helping build a strong buzz around the brand.
Seeking to scale their business and bring in experienced partners to handle the business side, the sisters appeared on Shark Tank Season 3, Episode 8, asking for $80,000 in exchange for 51% equity.
| Company Name | Litter Jewelry | |
| Founder/Co-Founder | Rachael Mann & Mackenzie Burdick | |
| Founded | Early 2010s | |
| Product | Handmade body and headpiece jewelry made from upcycled materials | |
| Asked For | $80,000 for 51% equity | |
| Final Deal | $80,000 for 70% equity with Daymond John & Mark Cuban | |
| Shark | Daymond John & Mark Cuban | |
| Episode | S3 E8 | |
| Air Date | March 9, 2012 | |
| Business Status | Out of Business (as of 2023) | |
| Website | Visit Website | |
| Headquarters | California, United States | |
| Annual (Revenue) | Approximately $6 million | |
| Worth / Valuation | $156,863 | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Rachael and Mackenzie pitched their jewelry line, explaining that they needed a business-minded partner to help grow the company while they focused on design. They shared that they had earned $78,000 in sales the previous year and projected $150,000 in sales for the current year.
The sharks were intrigued but cautious. Kevin O’Leary and Robert Herjavec declined, feeling the business needed too much work. Daymond John offered $80,000 for 70% equity, proposing to pay the sisters salaries and allow them the chance to buy back equity later. Mark Cuban offered to join Daymond, bringing his expertise in online sales while Daymond would handle manufacturing and retail.
Despite giving up a large portion of their company, the sisters accepted the joint offer from Daymond and Mark, valuing the partnership and expertise they brought.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Daymond John | $80,000 for 70% equity + salaries |
| Mark Cuban | Joined Daymond’s offer |
| Barbara Corcoran | No Offer |
| Founder’s Counter | Accepted Daymond & Mark’s offer |
| Final Deals | $80,000 for 70% equity |
Litter Jewelry Shark Tank Update
Following their Shark Tank appearance, Litter Jewelry experienced a surge in sales and visibility. They collaborated with fashion model Selita Ebanks and expanded their presence in boutiques worldwide. Their pieces were featured in high-profile magazines and worn by celebrities like Gigi Hadid and Serena Williams. By 2017, the brand had achieved an annual turnover of around $6 million.
However, despite early success and strong partnerships, Litter Jewelry’s online presence began to decline after 2018. Their website went dark by early 2022, and social media accounts have not been updated since. By 2023, the company was no longer in business, with the brand disappearing from the market.
What Is Litter Jewelry Net Worth?
At the time of their Shark Tank pitch, Litter Jewelry’s valuation was approximately $156,863, based on their ask of $80,000 for 51% equity. The deal they accepted with Daymond John and Mark Cuban valued the company at roughly $114,286 for 70% equity, reflecting the sharks’ control and investment terms.
Though the company grew substantially post-show, reaching estimated lifetime sales of $6 million, challenges in sustaining online sales and evolving market conditions eventually led to its closure by 2023.
