Kiersten Hathcock was searching for modern-style toy boxes for her children but couldn’t find any in the market. So, she decided to design toy boxes herself that matched a modern style. This led to the start of Mod Mom Furniture Company.
Kiersten needed more funding and mentorship to turn her business into a million-dollar company, so she came to Shark Tank. Let’s find out if the Sharks invested money in her company.
| Company Name | Mod Mom Furniture | |
| Founder/Co-Founder | Kiersten Hathcock | |
| Founded | 2006 | |
| Product | Modern Style Toy Boxes | |
| Asked For | $90k for 25% equity | |
| Final Deal | $90k for 33% equity after $500k in sales | |
| Shark | Robert Herjavec | |
| Episode | S2 E3 | |
| Air Date | April 1st, 2011 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Lifetime Sales | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Kiersten asked the Sharks for $90k in exchange for 25% equity in her company. She demonstrated her product and shared her business journey with them.
She revealed that last year’s sales were $35,000. Additionally, she received an order from a celebrity, and her products are being sold in retail stores in 17 different countries.
The average cost to make one box is $115, and it sells for $475, including shipping.
Kiersten’s goal is to set up a manufacturing facility and hire workers, allowing her to build over 100 products each week, which will help scale the business. Additionally, she plans to focus on making case goods furniture.
To achieve this, a significant amount of money is needed. Therefore, Barbara Corcoran said she is out.
Daymond John also declined to invest. Kevin Harrington believed the toy box furniture business wouldn’t grow very big, so he is out as well.
Kevin O’Leary offered $90k for 33% equity plus a 7.5% royalty until the initial $90k investment is recouped. Robert Herjavec offered the same amount, $90k for 33% equity after $500k in sales.
Kiersten decided to accept Robert’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Kevin Harrington | No Offer |
| Kevin O’Leary | $90k for 33% equity plus a 7.5% royalty |
| Robert Herjavec | $90k for 33% equity plus a royalty after $500k |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | $90k for 33% equity plus a royalty after $500k |
Mod Mom Furniture Shark Tank Update
Kiersten was very excited to work with Robert, but due to some misunderstandings, the deal with him did not go through. However, a few years later, Kiersten received a fantastic offer from an angel investor, surpassing even Robert’s offer.
Kiersten’s entrepreneurial journey was very fascinating, and she has documented it in a book titled “Little Voices.” You can check it out on her official website at kierstenhathcock.com.
During research, it was found that Mod Mom Furniture closed down in January 2024. Founder Kiersten (Parsons) Hathcock is now the Chief Marketing Officer at Moonshot, a non-profit organization that helps new entrepreneurs launch products into the market.
Check out Shark Tank Season 2 Business Update.
If you want more updates on the businesses that appeared in Season 2, visit here.
