In Shark Tank Season 15 Episode 22, American actor Patrick Schwarzenegger and his journalist mother Maria Shriver appeared seeking investment for their company Mosh Protein Bars.
Maria Shriver, and her son Patrick Schwarzenegger launched the nutrition company MOSH in 2021 to support families affected by Alzheimer’s disease-related dementia, aiming to prevent others from enduring similar experiences.
According to a report by TechCrunch, by August 2023, MOSH had gained around 100,000 customers and sold nearly $10 million worth of protein bars. This is a huge success, especially in the early stages. Additionally, they raised a total of $3 million in funding in Series A Round.
The company makes its protein bars from ingredients like almonds, protein blend, cocoa beans, sea salt, tree nuts, and many more. These bars contain nutrients such as Vitamin D3, Vitamin B12, Ashwagandha, Collagen, Omega 3, and Lion’s Mane, which support brain health.
According to the company website, the bars come in 8 flavors: Blueberry Almond Crunch, Cookie Dough Crunch, Peanut Butter Crunch, Peanut Butter Chocolate Crunch, Chocolate Crunch, Lemon White Chocolate Crunch, Banana Bread, and Apple Cinnamon Oatmeal. Each 12-pack costs $43.99.
| Company Name | Mosh | |
| Founder/Co-Founder | Maria, & Patrick | |
| Founded | 2021 | |
| Product | Protein Bars for Brain Health | |
| Asked For | $500k for 2% equity | |
| Final Deal | $500k for 3.5% equity plus 1.5% in advisory shares | |
| Shark | Lori Greiner | |
| Episode | S15 E22 | |
| Air Date | May 3rd, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Lifetime Worth (Sales) | 28.5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Patrick Schwarzenegger is known for his work as an actor, model, entrepreneur, and investor. He started his career with a small role in the sports-comedy movie “The Benchwarmers” at the age of 10 in 2006.
He is currently a member of the Board of Advisors for Firefly, Everytable, Cubcoats, and Better Brand. Additionally, he has invested in over 15 companies, including Poppi, Kitu Life Inc, Verb Energy, and WHOOP.
Mosh Shark Tank Recap
Patrick and his mother, Maria, asked the Sharks for $500k in exchange for 2% equity at a $25 million valuation. All five Sharks tasted different flavors of their protein bars, and Candace Nelson found the Lemon White Chocolate Crunch bar to be the most tasty.
Patrick revealed that within two years, they had achieved a total of $10 million in sales solely through online channels. This year, they are aiming for $7 million in sales, and they anticipate reaching $11.5 million in sales next year.
They haven’t become profitable yet because they reinvest all the money back into expanding the business, and they also allocate $100,000 each month towards marketing. The manufacturing cost for each bar is $0.93, and they sell it at an average retail price of $2.99.
They’ve invested millions of dollars from their own pockets into the business. Additionally, they raised $1.5 million from friends and family and secured another $4 million from other investors.
Kevin O’Leary and Daymond John expressed concerns about the company’s valuation, so they both declined to invest and exited the deal.
Mark Cuban and Candace Nelson also decided to opt out of the deal because they believe that the protein bar industry faces intense competition.
Lori Greiner initially offered $500k for 6% equity in the company, but Patrick countered with 3.5% equity. Lori wasn’t willing to go below 5% equity. Patrick then countered with 3.5% equity plus 1% in advisory shares. Lori countered again with 3.5% equity plus 1.5% in advisory shares. Patrick and Maria accepted this offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Candace Nelson | No Offer |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Daymond John | No Offer |
| Lori Greiner | $500k for 3.5% equity plus 1.5% in advisory shares |
| Founder’s (Countered) | No Counter |
| Final Deals | $500k for 3.5% equity plus 1.5% in advisory shares |
Mosh Shark Tank Update
Our monitoring and tracking system is ready to keep an eye on the progress report of this business. Any updates related to it and its founders will be provided on this post. We monitor all businesses that appear on Shark Tank, whether they secure investment or not.
Below are the links to progress reports and updates on other businesses that were featured in Shark Tank Season 15 Episode 22.
