Female entrepreneur Kelly Chaney pitched her product, a line of cake mixes specifically for dogs, on Shark Tank Season 3. Her company, Puppy Cake LLC, offers cake mixes made with ingredients that are perfect for a dog’s digestive system. It’s a great treat for dogs that pet owners can give without worrying about any health issues.
Will the Sharks help Kelly make her business a success, and what is the current status of her business? Let’s find out.
| Company Name | Puppy Cake | |
| Founder/Co-Founder | Kelly Chaney | |
| Founded | 2008 | |
| Product | line of cake mixes for dogs | |
| Asked For | $50k for 25% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode | S3 E4 | |
| Air Date | Feb 10th, 2012 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Pittsburgh, Pennsylvania, United States | |
| Lifetime Worth (Sales) | $10M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Kelly asked the Sharks for $50,000 in exchange for 25% equity in her company, valuing it at $200,000. She explained that the idea for the business came to her while she was advertising a cake mix for people for a client. This led her to research canine nutrition, and she developed a cake mix for dogs using all the necessary ingredients.
Puppy Cakes come in various flavors like Pumpkin, Peanut Butter, Banana, Red Velvet, and more. To bake a cake for their dogs, owners just need to add eggs, water, and oil to the Puppy Cake mix. Each pack also includes yogurt frosting, which can be added after baking before serving it to their dogs.
Kevin O’Leary asked Kelly how much she had made in sales, to which Kelly replied that she had been running the business for the past four years, and the total sales were only $80,000.
Robert Herjavec then asked about the sales from last year, and Kelly responded that last year’s sales were $23,000, with all sales coming from 150 retail stores, both national and international.
Despite the low sales, the best part is that all these sales were achieved without any advertising.
Mark Cuban asked why, despite running the business for four years, sales were still so low. Kelly responded that she had not attended any trade shows or advertised due to a lack of money and connections.
Robert Herjavec said that although he loves dogs, he believes there is no market for the cake mix line. Therefore, he is out.
Kevin compared Kelly’s business to a trash bag and said that it should be closed. After that, he declared that he was out.
Lori Greiner said that it’s a single product with limited market demand right now. Therefore, she is out.
Mark Cuban believes it’s a good product, but he feels Kelly is not putting in enough effort to grow it. Therefore, he is out.
Kelly’s last hope was Daymond John, but he also declined to invest in her business.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Lori Greiner | No Offer |
| Daymond John | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | No Deals |
Puppy Cake Shark Tank Update
After the episode aired, there was significant growth in sales of the dog cake mix product. Kelly took the Sharks’ advice as positive feedback and worked on her weaknesses, including making more effort to increase sales, as Mark Cuban had suggested.
She signed a licensing agreement with Uncle Jimmy’s Brand Products, which led to her product being listed on Amazon. Each year, thousands of packs are sold through the Amazon store.
During research on Puppy Cake, we found that the company generates an estimated $1 million in revenue each year.
Check out Shark Tank Season 3 Business Update.
Recent updates on businesses featured in Shark Tank Season 3 are available for your visit.
