S.W.A.G Essentials, founded by Lydia Evans, appeared on Shark Tank Season 6, Episode 11, pitching a versatile men’s grooming product 3-in-1 soap bar that cleanses, exfoliates, and disinfects the skin. Lydia sought $125,000 for 20% equity but left without a deal.
| Company Name | S.W.A.G Essentials | |
| Founder/Co-Founder | Lydia Evans | |
| Founded | Early 2010s | |
| Product | 3-in-1 men’s grooming soap bar | |
| Asked For | $125k for 20% equity | |
| Final Deal | No Deal | |
| Shark | No Shark | |
| Episode | S6 E11 | |
| Air Date | December 5, 2014 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | United States | |
| Annual (Revenue) | $0.5 million | |
| Worth / Valuation | $25 million | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Lydia presented S.W.A.G Essentials as an all-natural, multi-purpose soap bar for men that deeply cleanses, exfoliates, and disinfects in one use. The bar contains 63 ingredients and an embedded loofah. She shared that prior to the show, the company had generated about $54,500 in sales, mostly through her brother’s barbershop and online store.
Though the product had a strong 75% margin and retailed for $15, the Sharks were hesitant. Robert Herjavec dropped out early, unfamiliar with grooming products. Kevin O’Leary felt the business was more of a hobby and too early-stage. Lori Greiner, Mark Cuban, and Daymond John also declined, citing the effort required versus potential risk.
Lydia left the Tank without an investment.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Lori Greiner | No Offer |
| Mark Cuban | No Offer |
| Daymond John | No Offer |
| Robert Herjavec | No Offer |
| Kevin O’Leary | No Offer |
| Founder’s Counter | No Counter |
| Final Deals | No Deal |
S.W.A.G Essentials Shark Tank Update
Since the show, S.W.A.G Essentials has expanded its product line and grown significantly. The company now generates several million dollars in gross revenue annually. Its products are available on the official website and Amazon, gaining traction in the men’s grooming market.
What is S.W.A.G Essentials’s Net Worth?
At the time of the pitch, S.W.A.G Essentials was an early-stage business with modest sales and no formal valuation. Today, with multi-million-dollar annual revenue, the company’s net worth has grown substantially, reflecting successful market penetration and product expansion.
