Entrepreneur Jonathan Dusing pitched his company, Snow in Seconds, on Shark Tank Season 15. The company offers a powder product made from sodium polyacrylate, which instantly transforms into cold snow within seconds when it comes into contact with water.
Did any of the Sharks decide to invest in his business? Let’s find out what happened to his company and how it is doing now.
| Company Name | Snow in Seconds | |
| Founder/Co-Founder | Jonathan Dusing | |
| Founded | 2008 | |
| Product | Snow Powder | |
| Asked For | $50k for 10% equity | |
| Final Deal | $50k for 33.3% equity | |
| Shark | Barbara Corcoran | |
| Episode | S15 E8 | |
| Air Date | Dec 23th, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Minneapolis, Minnesota, United States | |
| Annual (Revenue) | $300k *estimated | |
| Worth / Valuation | $0.5 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Jonathan Dusing is a graphic designer and entrepreneur. After completing his studies at Arizona State University, he founded Snow in Seconds in November 2008. Before this, in 2007, he was running another company called FanMaker, which provides technology solutions for sports teams.
Business Pitch Episode Recap
Jonathan asked the Sharks for $50,000 in exchange for 10% equity in his company, valuing it at $500,000. While explaining his product, he mentioned that the powder is made from a chemical called sodium polyacrylate, which is safe and is used in 90% of agriculture applications.
The company has been running for 15 years and has achieved a total of $2 million in sales during this time. Last year, in 2022, sales reached $241,000, with a profit of $40,000. Of the total sales, 50% are from bulk orders, 32% from wholesale, 12% through Amazon, and 6% from the company’s website.
The small pack costs $0.72 to make and sells for $4.99, the large pack costs $1.20 to make and sells for $12.99, and the extra-large pack costs $4.20 to make and sells for $24.99.
In addition to these sales channels, the company’s product is also available in over 1,500 stores of popular retail chains Kroger and Fred Meyer.
Lori Greiner felt this was a seasonal and niche-specific business, so she decided not to invest and said, “She is out.”
Kevin O’Leary said he hates it because it’s seasonal and the sales are irrelevant, so he is out.
Mark Cuban stated that this business is not investable for him, so he is out.
Barbara Corcoran believes there is potential in this seasonal business and offered $50,000 for 33.3% equity.
Daymond John agreed that Barbara’s offer was good, so he decided to bow out.
Jonathan countered Barbara’s offer with $50,000 for 25% equity. However, she declined, stating that she would try to combine this business with her other investment, Holiball. Jonathan accepted her offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $50k for 33.3% equity |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Daymond John | No Offer |
| Lori Greiner | No Offer |
| Founder’s (Countered) | $50k for 25% equity |
| Final Deals | $50k for 33.3% equity |
Snow in Seconds Shark Tank Update
After the episode aired and the deal with Barbara was finalized, the company experienced positive sales growth. They launched new powder packs ranging from 10 lbs to 100 lbs, with prices between $168.99 and $1,199.99.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
