Entrepreneur and former teacher Brandi Dugal pitched a multisensory, science-based reading game for kids called “The Fidget Game” on Shark Tank Season 15. It’s a type of board game designed to help kids learn quickly while combining fun and entertainment.
Did any of the Sharks decide to invest in her business? Let’s find out what happened to her business and how it’s performing now.
| Company Name | The Fidget Game | |
| Founder/Co-Founder | Brandi Dugal | |
| Founded | 2022 | |
| Product | Board Games for kids | |
| Asked For | $500k for 10% equity | |
| Final Deal | $500k for 15% equity | |
| Shark | Barbara Corcoran | |
| Episode | S15 E7 | |
| Air Date | Nov 17th, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Austin, Texas, United States | |
| Annual (Revenue) | $5 Million *estimated | |
| Worth / Valuation | $5 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
The Fidget Game company’s founder and CEO is Brandi Dugal. She started this business in 2022 after several years of teaching kids. She also holds a Master of Education degree from the University of Windsor.
Business Pitch Episode Recap
Brandi asked the Sharks for $500,000 in exchange for 10% equity in her company. While demonstrating her study board game for kids, she revealed that after her divorce, she started the business from her mom’s basement. In just 13 months, her business generated total sales of $3.2 million.
Lori Greiner asked Brandi about the source of her sales. Brandi explained that 85% of her sales come from Amazon, while 15% are generated through her official website.
At the beginning of her business, she gave over 100 teachers a demo of her board game, which provided her with valuable feedback on how to improve the game and create new versions. Her primary marketing platform was TikTok, which drove significant traffic to her Amazon page, helping her product rank higher on Amazon.
Kevin O’Leary inquired about customer acquisition and product costs. Brandi shared that the landed cost for “The Fidget Game: Sight Word” is $3.89, while “Word Pop” costs $3.45. Both games are sold for $29.99. The customer acquisition cost is $6.80, and the Return on Ad Spend (ROAS) is 2.6 for her website and 3.7 for Amazon.
The company’s net margin is 25%, but last month it increased to 32%. Brandi projected a profit of $1.25 million for 2023. Lori Greiner asked, “Tell me, why do you need a shark?” Brandi responded that she needed the Sharks for two main reasons: product expansion into international markets and mentorship in business planning.
Barbara offered $500,000 but wanted 20% equity in the company. Brandi countered with 15% equity, and Barbara accepted the offer, sealing the deal.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $500k for 20% equity |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Daymond John | No Offer |
| Lori Greiner | No Offer |
| Founder’s (Countered) | $500k for 15% equity |
| Final Deals | $500k for 15% equity |
The Fidget Game Shark Tank Update
After appearing on Shark Tank, the business saw a significant boost in sales, with growth increasing by 4x for a limited time. The Fidget Game Company has also launched a new game designed to help kids learn math.
During research on The Fidget Game Company, we discovered that sales on Amazon are very strong and continue to grow consistently. Regarding international expansion, the company’s products are currently only available in Canada.
As of October 2024, the company’s annual revenue is estimated to be over $5 million.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
