An unexpected moment led female entrepreneur Ashlee Turner to found The Pocket Panty. This undergarment company offers comfortable, stylish, and reusable spare panties designed for women when they need them the most.
She pitched her company, The Pocket Panty, on Shark Tank, hoping to secure a deal. Let’s find out how the Sharks valued her business and their opinions on its overall sales and growth performance, along with complete details.
| Company Name | The Pocket Panty | |
| Founder/Co-Founder | Ashlee Turner | |
| Founded | Sep 2021 | |
| Product | spare pair of panties | |
| Asked For | $80k for 10% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode | S15 E9 | |
| Air Date | Dec 15th, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Annual (Revenue) | $100k *estimated | |
| Worth / Valuation | $0.8 Million | |
| Buy and Watch | Buy Now | Amazon Prime |
What Is the Background of The Founder?
Ashlee Turner founded The Pocket Panty company in September 2021. However, before starting her business, she worked in a real estate company in college, where she became skilled at closing tough deals.
Business Pitch Episode Recap
After appearing on Shark Tank, Ashlee asked the Sharks for $80,000 in exchange for 10% equity in her company. She explained the use case of her product, a spare pair of panties, and also shared details about her business journey.
In September 2021, Ashlee made a total of $8,000 in sales, which helped her recover her initial investment. In addition, she has generated a total of $60,000 in sales.
The reason for the low sales was that Ashlee hadn’t focused much on marketing through social media. The landed cost of one pair of panties is $2.20 when imported from China, and each pair is sold for $10.
Currently, she sells her products online, through several boutiques, private schools, vending machines, and other places.
Lori Greiner said that there are better people on the panel who understand the business better, so she is out.
Robert Herjavec mentioned that the low sales indicate that the business is not yet ready for investment, so he is out.
Mark Cuban said that Ashlee is a great salesperson, but she needs to pitch the product to people on social media to boost sales. Since Ashlee isn’t doing that, he is out.
Kevin O’Leary was surprised by the product’s price, as he found it quite expensive. As a result, he decided not to invest.
According to Emma Grede, the business is not yet ready for investment, so she is also out.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Robert Herjavec | No Offer |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Emma Grede | No Offer |
| Lori Greiner | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | No Deals |
The Pocket Panty Shark Tank Update
Unfortunately, the sharks decided not to invest in Ashlee’s company, The Pocket Panty. However, they were impressed with her pitch and suggested that she should focus on increasing sales through social media.
After researching the company, we found that Ashlee is now working on scaling her product by focusing more on social media.
The company is expecting a significant boost in sales during the 2024 Black Friday sales. It will be interesting to see how the business progresses in the coming months.
Check out Shark Tank Season 15 Business Update.
You can see some businesses from Season 15 here.
