Boot Illusions, founded by Queenie Davis and Andrew Goodrum, appeared on Shark Tank Season 3, Episode 13, pitching a unique footwear product- leather or fabric “uppers” that slip over women’s heels to transform them into boots. The product promised versatility and style at a fraction of the cost of buying multiple pairs of boots.
| Company Name | Boot Illusions | |
| Founder/Co-Founder | Queenie Davis & Andrew Goodrum | |
| Founded | 2011 | |
| Product | Interchangeable leather/fabric uppers that convert heels into boots | |
| Asked For | $100k for 30% equity | |
| Final Deal | $100k for 55% equity | |
| Shark | Barbara Corcoran | |
| Episode | S3 E13 | |
| Air Date | May 4, 2012 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | Waconia, Minnesota, United States | |
| Annual (Revenue) | $300,000 | |
| Worth / Valuation | $2 million | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Queenie and Andrew presented Boot Illusions as an innovative, cost-effective way for women to transform their heels into boots by slipping on stylish uppers. Their product was still a prototype at the time, with plans to retail between $79.99 and $179. The founders sought $100,000 for 30% equity, valuing the company at about $333,333.
The Sharks showed mixed reactions: Robert Herjavec and Mark Cuban exited early, citing lack of expertise in women’s footwear. Kevin O’Leary rejected the valuation. Daymond John offered $100,000 for 75% equity to license the technology, which the founders rejected. Barbara Corcoran offered $100,000 for 55% equity, emphasizing her experience and willingness to help. After some deliberation, Queenie accepted Barbara’s offer on stage.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $100,000 for 55% equity |
| Mark Cuban | No Offer |
| Daymond John | $100,000 for 75% equity (rejected) |
| Robert Herjavec | No Offer |
| Kevin O’Leary | No Offer |
| Founder’s Counter | No Counter |
| Final Deals | $100,000 for 55% equity |
Boot Illusions Shark Tank Update
Despite the on-air deal, the investment from Barbara Corcoran never materialized. The company faced significant manufacturing setbacks, including the collapse of their Turkish manufacturer and customs delays with a Brazilian manufacturer. These issues led to canceled orders and refunds to customers and distributors.
Boot Illusions struggled to recover from these challenges. The company’s website and online presence became fragmented, and Queenie eventually closed the business. Barbara Corcoran maintained occasional contact but did not reinvest.
What is Boot Illusions’s Net Worth?
Boot Illusions had no significant net worth post-show due to the failure to scale production and fulfill orders. The company is officially out of business, with no ongoing revenue or valuation.
