Founded by Arlene Battishill and Desiree Estrada, GoGo Gear set out to revolutionize motorcycle safety apparel by blending high-impact protection with fashionable, everyday style.
The idea was born after both founders, who lost their corporate jobs in 2008, noticed a gap in the market: most motorcycle gear was bulky and masculine, leaving professional women riders with few stylish options.
Determined to create outerwear that could be worn both on and off the bike, they launched GoGo Gear, focusing on jackets, pants, and other gear that didn’t sacrifice safety for looks.
| Company Name | GoGo Gear | |
| Founder/Co-Founder | Arlene Battishill & Desiree Estrada | |
| Founded | 2008 | |
| Product | Fashionable, protective motorcycle apparel | |
| Asked For | $300,000 for 15% equity | |
| Final Deal | $300,000 for 65% equity | |
| Shark | Daymond John | |
| Episode | S3 E10 | |
| Air Date | March 23, 2012 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Annual (Revenue) | Over $5 million annually | |
| Worth / Valuation | $461,538 | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Arlene and Desiree entered the Tank in classic biker jackets, then wowed the sharks by revealing their stylish GoGo Gear protective outerwear underneath. Their pitch highlighted the lack of fashionable, protective motorcycle gear for women and professionals, and they showcased how their products combined safety features with modern design.
They asked for $300,000 in exchange for 15% equity, valuing GoGo Gear at $2 million. The sharks were impressed by the concept and the founders’ passion, but concerned about the business’s scalability and the competitive apparel market.
Negotiations heated up, with Daymond John ultimately making a deal for $300,000 in exchange for a much larger 65% equity stake, valuing the company at $461,538-a significant drop from the founders’ initial valuation.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | $300,000 for 65% equity (accepted) |
| Founder’s Counter | Accepted Daymond’s offer |
| Final Deals | $300,000 for 65% equity |
GoGo Gear Shark Tank Update
After the show, GoGo Gear finalized the deal with Daymond John. The company expanded its product line, introducing Kevlar leggings, armored hoodies, and unisex options, while maintaining its focus on blending safety with style.
GoGo Gear’s products are now popular among both women and men, and the brand has built a loyal following in the motorcycle community. As of 2024, GoGo Gear continues to grow, with an estimated company value of $1.19 million and lifetime sales exceeding $5 million.
What is GoGo Gear’s Net Worth?
At the time of the Shark Tank deal, GoGo Gear’s company net worth (valuation) was $461,538, based on the $300,000 investment for 65% equity. Since then, the business has scaled up, diversified its offerings, and increased its market value.
By 2024, GoGo Gear’s estimated net worth is approximately $1.19 million, reflecting steady growth and the brand’s ongoing commitment to innovation in motorcycle safety apparel.
