MisoMedia was founded by Aviv Grill with the mission to make learning music more accessible through innovative technology. The company developed the Miso Music app, which allowed users to learn to play string instruments like the guitar and ukulele using their iPad or iPhone.
The app offered interactive lessons and the ability to purchase sheet music from major artists, quickly gaining traction with 80,000 downloads in its early days. To accelerate growth and secure funding, Aviv brought MisoMedia to Shark Tank in Season 3, Episode 9. Here’s a look at how the pitch unfolded and what happened afterward.
| Company Name | MisoMedia | |
| Founder/Co-Founder | Aviv Grill | |
| Founded | 2010 | |
| Product | Interactive music learning app | |
| Asked For | $300,000 for 5% equity | |
| Final Deal | $300,000 for 8% equity | |
| Shark | Mark Cuban | |
| Episode | S3 E9 | |
| Air Date | March 16, 2012 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | California, United States | |
| Annual (Revenue) | Over $1 million | |
| Worth / Valuation | $6 million | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
Aviv Grill entered the Tank seeking $300,000 for 5% equity, valuing MisoMedia at $6 million. He demonstrated the Miso Music app’s ability to teach users guitar and other string instruments interactively, with real-time feedback and a marketplace for sheet music from top artists.
The app had already seen 80,000 downloads, and Aviv emphasized the potential for growth in the music education sector.
The sharks were intrigued but cautious. Daymond John felt insulted by the small equity offering and bowed out. Barbara Corcoran was wary due to past tech investments and also declined.
Kevin O’Leary offered $100,000 for 3.33% equity, suggesting Aviv raise the rest from other sharks. Robert Herjavec made a more substantial offer: $300,000 for 10% equity. Aviv countered with $300,000 for 7%, but Robert declined and exited.
That left Kevin and Mark Cuban. Mark offered $300,000 for 8% equity, and Kevin tried to join in, but Mark told Aviv he didn’t need Kevin. Aviv accepted Mark Cuban’s solo offer, securing a deal in the Tank.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Barbara Corcoran | No Offer |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Daymond John | No Offer |
| Robert Herjavec | No Offer |
| Founder’s Counter | No Counter |
| Final Deals | No Deal |
MisoMedia Shark Tank Update
Although the deal with Mark Cuban was struck on air, MisoMedia struggled to sustain its early momentum. The app initially saw strong user interest, but the company faced challenges scaling and monetizing the platform.
Despite the promise shown on Shark Tank, MisoMedia eventually went out of business. Founder Aviv Grill moved on to other software ventures, and the Miso Music app is no longer available for download.
What Is MisoMedia’s Net Worth?
At the time of its Shark Tank pitch, MisoMedia’s net worth (valuation) was $6 million, based on Aviv’s ask of $300,000 for 5% equity. The final deal valued the company at $3.75 million ($300,000 for 8% equity).
While the company did not survive long-term, its innovative approach to music education left a mark in the app space, and its story remains a notable chapter in Shark Tank history.
