The four Mastronardo brothers- Kyle, KJ, Danny, and DJ- founded Nardo’s Natural, a line of organic, eco-friendly skincare products inspired by their mother’s expertise with natural oils and sparked by DJ’s struggle to treat burns with safe, effective remedies. Their mission was to create high-quality skincare using natural ingredients sourced locally around Tampa Bay, Florida.
Eager to grow their business, the brothers appeared on Shark Tank Season 3, Episode 8, seeking $75,000 for 12% equity. Let’s explore their pitch, the deal they made, and what happened afterward.
| Company Name | Nardo’s Natural | |
| Founder/Co-Founder | Kyle, KJ, Danny, and DJ Mastronardo | |
| Founded | Early 2010s | |
| Product | Organic, natural skincare products | |
| Asked For | $75,000 for 12% equity | |
| Final Deal | $75,000 for 50% equity with Barbara Corcoran (contingent on name change) | |
| Shark | Barbara Corcoran | |
| Episode | S3 E8 | |
| Air Date | March 9, 2012 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Tampa, Florida, United States | |
| Annual (Revenue) | Over $5 million (as of 2023) | |
| Worth / Valuation | $625,000 | |
| Buy and Watch | Buy Now | Amazon Prime |
Business Pitch Episode Recap
The Mastronardo brothers entered the Tank with a compelling story and a premium line of natural skincare products. They explained how their mother’s knowledge of organic oils inspired their formulations and shared that they had already sold $30,000 across 17 locations, with projections of $4.8 million in revenue for the upcoming year.
While Mark Cuban suggested they pursue a loan instead of investment, and Kevin O’Leary, Daymond John, and Robert Herjavec declined to invest, Barbara Corcoran was impressed by the brothers’ passion and potential.
She offered the full $75,000 but requested 50% equity and a name change for the brand. After some negotiation, the brothers accepted Barbara’s offer, securing her as a partner.
Sharks Offers List
| Sharks | Offers |
|---|---|
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Barbara Corcoran | $75,000 for 50% equity (contingent on name change) |
| Daymond John | No Offer |
| Founder’s Counter | Accepted Barbara’s offer |
| Final Deals | $75,000 for 50% equity |
Nardo’s Natural Shark Tank Update
Following their Shark Tank deal, the brothers worked closely with Barbara Corcoran, who used her network and expertise to help expand their business. The company’s website traffic surged, and sales increased significantly. They broadened their product line to include cleansers, lip balms, and other natural skincare items.
By 2019, Nardo’s Natural had grown into a multi-million-dollar company with annual revenues exceeding $5 million. The brand expanded its retail presence and continued to emphasize organic, locally sourced ingredients. Barbara’s mentorship and connections played a crucial role in scaling the business and opening new distribution channels.
What Is Nardo’s Natural Net Worth?
At the time of their Shark Tank appearance, Nardo’s Natural was valued at approximately $625,000, based on the brothers’ request for $75,000 in exchange for 12% equity. Barbara Corcoran’s investment for 50% equity reflected her confidence in the brand’s potential despite modest initial sales.
